Public Private Dialogue (PPD) is a dialogue between the private and public sectors. In East Invest 2 we deal with PPD as dialogue between private sector organisations and the public side. As East Invest 2 is a project within EU4Business it limits itself to private sector organisations representing Small and Medium Enterprises (SME).
Private sector organisations representing mainly SMEs are Business Membership Organisations like Handicrafts Associations, SME Associations, Chambers of Commerce and Industry and others. To be eligible for support from East Invest 2 they need to have a solid membership base and to be financed by its members (and not by the government). Business Support Organisations (BSOs) who are state agencies, owned or fully financed by the state budget are not the primary target as they are not representing members (businesses) interest and therefore are not part of the private sector.
In PPD Business Membership Organisations represent the interests of their members with the public side. For this a membership base is necessary. The Process of representing member’s interests is called Advocacy or Lobbying. Member’s interests is the interest of all members (sectoral or horizontal) and not of an individual company. In most cases Advocacy and Lobbying within a sustainable PPD lead to a better regulatory environment.
The Public side is the legislative and executive power including state agencies. PPD is held with the President, the Prime Minister, Ministers, civil servants, governors, mayors, parliamentarians and government agencies.
PPD is held with all levels of the public side. It can be institutionalized or ad-hoc. It can be sectoral (like better regulatory environment for the shoemakers) or horizontal (better tax laws for all business). PPD is in the interest of both the private and the public side and so a win-win situation. PPD leads to better results, better laws, better regulations, reduces conflicts and talking to each other to find solutions is a value for itself.
In the PPD Activity we train stakeholders from the private sector to do a better job as Lobbyist in PPD.
The following Topics/Skills are trained:
1. Membership (How to increase membership? How to satisfy the members?)
2. Analytics (Stakeholder Analysis, Analysis of the issue, Preparing a Dossier)
3. Positioning (How to agree on a position and how to draft a position paper?)
4. Negotiation (How to negotiate with the public side and within coalitions?)
5. Communication (How to communicate with members, the public side and the public?)
In a PPD Activity week we have 3 days of training/coaching on the topic and additionally half a day of round-table for coalitions (coalition building) and half a day of a Round-Table on topics like how to develop the organisation or how to get funds for organisational development.
For further details please contact Christian Gessl – Key Expert on Policy: firstname.lastname@example.org